In September 2021, we had the honor of producing the very first image spot of Atelier Goldner’s brand history. The international clothing company from Frankonia, which can rely on decades of heritage, addresses mature target groups in an appreciative and fashionable way.
Together with director Jonas Meyer and photographer Maximilian König, we let two best-ager models experience the beauty of the Mediterranean island of Mallorca, celebrating their friendship and casually presenting Goldner’s spring/summer 2022 collection.
The spot was released in February 2022 and accompanied an extensive rebranding campaignconceived by Berlin-based K’UP consultancy, introducing the brand’s new slogan, “I feel Goldner good.”
Direction: Jonas Meyer
Camera, editing & grading: Steven Lüdtke
Producer & Styling: Maren Seeger
Hair & Make-up: Hedi Tuner, Christine Schmidt-Dudorov
Cast: Marielle van Oostrom (Egos), Carla Rep (PMA)
Creative direction: Lars Weber
Location scouting: Mukesh Arya, Giacomo Neri
Photography: Maximilian König