For this digital campaign featuring the Kia EV9, I worked as the cinematographer, responsible for translating the vehicle’s design and vision of future mobility into a cinematic visual language.
The EV9 represents Kia’s next generation of electric SUVs, combining bold geometric design with advanced technology and a spacious, futuristic interior. Its distinctive exterior, inspired by Kia’s “Opposites United” design philosophy, is defined by strong lines, vertical LED lighting, and a confident SUV presence.
Through dynamic camera movement, atmospheric lighting, and carefully composed driving shots, the film focuses on highlighting the vehicle’s sculptural design, modern cockpit, and innovative character. The visual approach blends precision with a sense of scale and atmosphere to reflect the EV9’s forward-looking identity.
The result is a visually driven automotive film that captures both the technological ambition and the lifestyle appeal of Kia’s flagship electric SUV.
Main credits:
Text & direction: Constanze Ehrhardt
Camera, editing & grading: Steven Lüdtke
Photography: Franz Grünewald
Camera, editing & grading: Steven Lüdtke
Photography: Franz Grünewald
Cast: OBJ.Studio
Producer: Sebastian Jurksch
Production: REPUBLIC Marketing & Media Solutions GmbH
